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Commercial Training & Development (CT&D) is the gatekeeper for learning and development for all of the brands at Genentech. Exploring and collaborating with their Oncology group led us to create a bold new campaign to re-energize and motivate their key internal stakeholders. Refreshed imagery and a refined message platform were integrated into a suite of digital collateral that helped the team at CT&D engage and execute flawlessly.

Services Provided:
  • Account management
  • Creative direction
  • Message development
  • Programming
  • Strategy
  • Video production